(*me = Usama Waheed)

I work at the intersection of research, design, psychology, and technology.

(Any more lanes and it’d be a pretty terrible intersection)

I do UX stuff…

Mostly user research. Here’s me doing research things at Meta:

If you ever wondered how WhatsApp makes money…I’m the guy trying to figure that out.

And before WhatsApp, my UX stuff revolved around a little agency I founded called dli5, where I specialized in research and design for emerging markets.

Some of my UX case studies:

(I’ve un-boringed them for your reading pleasure)

• Not sure which case study to pick?

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• And here’s a selection of some of my global work over the years